CONSULTANTS URGE RETAILERS NOT TO OVERLOOK ETHNIC CONSUMERS

CHICAGO -- The buying power of ethnic minorities is being underutilized by most supermarkets, say industry consultants.According to Jay Rosengarten, president of Rosengarten Group, Rye, N.Y., merchandising ethnic-oriented foods "can provide a reason for people to come to your stores other than price, quality and convenience."Even as ethnic shoppers move beyond the first generation, "they are proud

CHICAGO -- The buying power of ethnic minorities is being underutilized by most supermarkets, say industry consultants.

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