Supermarkets are starting to pay more attention to movies repriced from the rental market.
Bill Bryant, vice president of sales for grocery and drug at Ingram Entertainment, La Vergne, Tenn.
"That business is growing," said Clifford Feiock, video coordinator for Nash Finch Co., Minneapolis. "More stores are now taking advantage of that opportunity where we used to have a difficult time getting stores to try a title like 'Michael' or 'Scream.' Both our corporate and independent affiliate stores are stepping up to the plate and ordering some displays of repriced titles. So it is kind of a new opportunity," he said.
Margins can be better on these titles than on the big direct-to-sell-through movies. "It's on a title-by-title basis, but it does seem like there is a little more room for us there," said Feiock.
"Scream" is a December repricing that will probably still sell in the first quarter, said Matthew Feinstein, vice president at Marbles Entertainment, Los Angeles. " 'Scream' is coming out in December and it is going to be huge. It is one of the hottest renters of the year, and when it is repriced, it is going to fly off of our shelves," he said.
At Buehler Food Markets, Wooster, Ohio, repriced titles are evaluated individually, said Jim Fox, nonfood manager. "It all depends on what kind of movie it is. Our company is very family-oriented," he said.