TAMPON ALTERNATIVE GETS WEST COAST DISTRIBUTION

Distribution of a new feminine hygiene product, Instead, is being built primarily at supermarket chains in the Pacific Northwest and northern California.Major retailers, including Albertson's, Safeway, SuperValu, Certified Grocers and Save Mart, are selling Instead in markets like Portland, Ore.; Seattle; Boise, Idaho; and northern California. "Sales have been good," said Jenny Enochson, a spokeswoman

Distribution of a new feminine hygiene product, Instead, is being built primarily at supermarket chains in the Pacific Northwest and northern California.

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