MINNEAPOLIS -- The upward spiral of pricing and promotional activity that has marked the ready-to-eat cereal category in recent years was broken last week by General Mills here. General Mills said last week it would...
BENTONVILLE, Ark. -- Will Sam's Clubs and Wal-Mart Supercenters soon be dotting the Canadian landscape?That's the prediction of a number of observers in the wake of Wal-Mart's acquisition of 120 Woolco discount stores...
SAN DIEGO -- The success of promotional planning under the auspices of Efficient Consumer Response depends upon forecasting models, according to an executive with Nestle Food Co.Brand marketers should develop ...
WASHINGTON -- The Grocery Manufacturers of America and the Food Marketing Institute here have submitted standardized in-store coupon codes and extended bar codes for public review.Developed by the GMA-FMI Joint...
Color enhancers are casting bright glints for future sales and profits in the hair color category at supermarkets.These new enhancing products are attracting new consumers to an established base of users of...
ATLANTA -- An effective sanitation program is vital for a supermarket to maintain good customer relations and profitability, especially in fresh foods departments, according to Robert Gravani, professor of food...
STAMFORD, Conn. -- The well-publicized announcement of interactive supermarket shopping has received mixed reviews.After Time Warner Cable here unveiled supermarket and pharmacy shopping on its Full Service Network in...
ATLANTA -- The arrival of a supercenter doesn't have to mean a death knell for the independent supermarket.Speakers at the National Grocers Association's annual convention here last week outlined a prescription that...
The proliferation of over-the-counter allergy products, especially those containing multiple ingredients, is encouraging puzzled customers to turn to their pharmacists for answers."We're getting more and more...
NEW YORK -- Two joint-venture companies, each combining data collection programs with in-store marketing services, have announced successful completion of inaugural tests and unveiled plans to expand their operations...
