Publix adds cakes to online ordering

Customers can now order custom cakes from all Publix Super Markets stores through the retailer’s Online Easy Ordering (OEO) platform.

Available options include Decadent Dessert and Special Edition Cakes made from existing recipes; Theme Cakes with standardized designs that can be made with custom cake flavors and fillings; and Design Your Own Cake, where customers choose the cake flavor, filling, icing and decorations.

Wedding cakes and certain specialty cakes are not available through the online system, but customers can still order them by visiting the in-store bakery.

Publix, Lakeland, Fla., tested online cake ordering at 50 stores earlier this year.

“Our customers look to Publix to provide high-quality cakes for all their milestone celebrations,” Maria Brous, Publix director of media and community relations, said in a press release. “Offering decorated cakes, special edition cakes and decadent desserts through OEO is another way to extend premier customer service and add convenience to event planning.”

The retailer also offers online ordering for bakery, deli and seafood platters, deli holiday dinners, sliced meats and cheeses and deli subs.