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bakery_trends.jpg Michael Browne
The all-important cake category is up 6.7% in sales year over year, a bellwether of the return to normalcy and social gatherings

Retailers, consumers celebrate the return of fresh bakery

As Americans return to gathering for special occasions, supermarkets are ready with cakes and desserts

After a dismal 2020 during which COVID-19 brought confusion and fear into the supermarket — fresh bakery departments were struggling, with consumers nervous and service departments being limited or shut down entirely — retailers are now seeing the welcome return of fresh bakery.

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