Jumping onto two hipster trends, 7-Eleven has introduced plastic “Mason jar” reusable Slurpee cups with mustache straws.
Available for a limited time this summer, the 26-oz. cups come in four colors — blue, green, orange or pink — while the straws come in four styles.
The cups retail for $2.99, and the straws cost an additional 99 cents. With purchase of a cup, the first Slurpee is free; refills are discounted.
“Slurpee-lovers of all ages will have fun sporting their favorite ‘stache straw with a Mason jar mug, and enjoying a Slurpee drink is all about fun and flavor,” Laura Gordon, 7-Eleven VP of brand innovation and marketing, said in a statement.
“People in our office have unofficially named the four mustache styles. The British, the handlebar, the Hogan after wrestler Hulk Hogan, and the Swanson, as in Ron Swanson, a character on NBC’s ‘Parks and Recreation’ sitcom series played by Nick Offerman. I think it will be interesting to see which mustaches sell best. Of course, people can buy all four to match their Slurpee moods or if they want to slurp incognito.”
7-Eleven hopes customers will post pictures of the Slurpee mustache straws on social media.
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