Produce isn’t the only department that’s the focus of Fairway Market’s local campaign. Beer is also in the spotlight.
The New York retailer’s newest store in Lake Grove, N.Y., highlights local beer in a front-end display.
The assortment features only Long Island-made brews, including those from Southampton Publick House, Blue Point Brewery, Fire Island Beer Co. and Great South Bay Brewery.
The display is merchandised under a hanging sign that reads, “Brewed, Bottled and Distributed from Local Breweries.” It is set apart from the retailer’s mainstream beer offerings.
The new store, Fairway’s 15th unit, opened July 23.