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Mix and Match: Merchandising Premixed Cocktails

A big player in the premade cocktail segment — pouches — lends itself to impulse displays.

Carol Angrisani, Associate Editor

September 30, 2013

1 Min Read
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A big player in the premade cocktail segment — pouches — lend themselves to impulse displays.

Shoppers can grab one or a bunch for home consumption or to enjoy at picnics and other outings.

Because they are sold individually, typically at $1.99 per 10-ounce pouch, there are a variety of impulse-driven merchandising options for retailers.

Related story: Pouches Poor Premixed Drinks

Among them: dump bins, clip/hook strips, prong racks, freezer door suction racks, power wings and prong shelving units.

Here are some merchandising examples:

Prong rack shelving.
A checkout display at Walmart.


Rack shelving.
A chilled display at Walmart.

 

 

A hook strip display.

About the Author

Carol Angrisani

Associate Editor, Supermarket News

Carol Angrisani is an associate editor at Supermarket News. Along with covering the packaged goods beat, she also manages SN’s annual private-label and ethnic marketing supplements. Carol started working at Supermarket News in 1995 as a health and beauty care and pharmacy reporter. She’s since served in a number of other capacities, including section editor and managing editor of Brand Marketing, once a freestanding supplement to SN and currently a special section within the publication.

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