Sponsored By
PLMA

For more than 30 years, PLMA’s annual trade show has been the industry event of the year, where retailers and wholesalers source for their private label programs.

PLMA 2014: Kid cuisine

Moms want to buy better-for-you foods for their kids, but often struggle to find products that meet their nutrition standards, but also taste good.

Carol Angrisani, Associate Editor

November 17, 2014

1 Min Read
Supermarket News logo in a gray background | Supermarket News

Carol Angrisani

Moms want to buy better-for-you foods for their kids, but often struggle to find products that meet their nutritional standards, but also taste good.

Asda, the U.K.-based wholly owned subsidiary of Walmart, eliminates some of the guesswork with its “Chosen by Kids” store brand. Several “Chosen by Kids” products were on display  “Idea Supermarket,” a section of the PLMA show that features innovative store brands.

Chosen by Kids is a line of some 200 better-for-you breakfast, lunch, snack and other products tested by kids ages 4 to 8. Selections include veggie chicken nuggets, apple and blackcurrant no-sugar-added fruit drink, carrot and potato waffles and pasta made with animal-shaped pasta.

Packaging reassures moms that products are nutritious by including an “approved by mums” logo.

Chosen by Kids reminds me of a program at PCC Natural Markets, a food cooperative based in Seattle. While it doesn’t have an official kid-tested label, it runs a unique product-sampling program that allows kids to taste-test select PCC foods.

Products that receive approval from at least two-thirds of judges are flagged in stores with a bright orange PCC Kid Picks logo.

 

 

 

About the Author

Carol Angrisani

Associate Editor, Supermarket News

Carol Angrisani is an associate editor at Supermarket News. Along with covering the packaged goods beat, she also manages SN’s annual private-label and ethnic marketing supplements. Carol started working at Supermarket News in 1995 as a health and beauty care and pharmacy reporter. She’s since served in a number of other capacities, including section editor and managing editor of Brand Marketing, once a freestanding supplement to SN and currently a special section within the publication.

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like