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PLMA 2014: Martha Stewart's pet project

Martha Stewart Living Omnimedia is deepening its commitment to the pet category, the businesswoman said in keynote presentation Monday at the 2014 PLMA store brands trade show.

Carol Angrisani, Associate Editor

November 17, 2014

1 Min Read
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Carol Angrisani

Just when I thought I was done reporting on the pet market for a while, Martha Stewart reinforced the importance of the category.

Martha Stewart Living Omnimedia is deepening its commitment to the category, the businesswoman said in keynote presentation Monday at the 2014 PLMA store brands trade show.

"It's one of the fast-growing areas of our business," she said.

Martha Stewart speaks during a PLMA show session Monday. (Photo courtesy of PLMA)

The company plans to launch a new line of pet products called "Best in Show" for PetSmart by May 2015.

Stewart already markets "Martha Stewart Pets" for PetSmart. The line includes cat and dog beds, grooming supplies, clothing and other items.

She didn't provide further details on Best in Show, except to say there's plenty of opportunity in the pet market.

"Everyone wants to spend money on pets," Stewart said.

 

 

 

About the Author

Carol Angrisani

Associate Editor, Supermarket News

Carol Angrisani is an associate editor at Supermarket News. Along with covering the packaged goods beat, she also manages SN’s annual private-label and ethnic marketing supplements. Carol started working at Supermarket News in 1995 as a health and beauty care and pharmacy reporter. She’s since served in a number of other capacities, including section editor and managing editor of Brand Marketing, once a freestanding supplement to SN and currently a special section within the publication.

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