Sponsored By
PLMA

For more than 30 years, PLMA’s annual trade show has been the industry event of the year, where retailers and wholesalers source for their private label programs.

PLMA 2014: Promise on the perimeter

One of the trends from PLMA's just-announced 2014 Salute to Excellence awards is how retailers have improved their store brand fresh products, from produce to dairy, deli and bakery.

Carol Angrisani, Associate Editor

November 16, 2014

2 Min Read
Supermarket News logo in a gray background | Supermarket News

carol angrisani

I’ve had the pleasure of judging PLMA’s Salute to Excellence awards for the last few years. I look forward to it every year because I get to spend a day with a group of industry professionals and consumers taste-testing new product introductions. We then vote for the ones we like best. It’s always a learning experience.

One of the trends from the just-announced 2014 Salute to Excellence awards is how retailers have improved their store brand fresh products, from produce to dairy, deli and bakery.

Among the products that won a 2014 Salute to Excellence award: Kroger’s Fresh Selections sugar snap peas, Ahold’s Simply Enjoy artisan ciabatta bread; Sobey’s home-style Italian fresh ravioli and Trader Joe’s Trader Jose’s brand Spanish cheese tapas sampler.

When it comes to success with fresh, another retailer comes to mind: Hannaford. That’s because the retailer has taken an innovative approach to market its perimeter store brands. Under a partnership NutriSavings, a corporate wellness company, Hannaford awards discounts to shoppers who buy select better-for-you store brands.

NutriSavings participants receive electronic offers, cash-back rewards and other incentives to fruits and vegetables, low-fat dairy and other products that can lower body mass index, cholesterol, blood pressure and blood glucose.

Participating items include Hannaford Fresh Greens, Hannaford Rainbow Bell Peppers, Hannaford Fresh Cut Fruit Spears, Nature’s Place Organic Frozen Vegetables, Taste of Inspirations Nonfat Greek Yogurt, Taste of Inspirations Hummus, My Essentials Brown Rice, MyEssentials Seedless Raisins.

Discounts range from 75 cents off any 5-ounce pack Hannaford Fresh Greens to $1 off any two 16-ounce bags of Nature’s Place Organic Frozen Vegetables.

Promotions like these prove there’s store brand promise on the perimeter.

 

 

 

About the Author

Carol Angrisani

Associate Editor, Supermarket News

Carol Angrisani is an associate editor at Supermarket News. Along with covering the packaged goods beat, she also manages SN’s annual private-label and ethnic marketing supplements. Carol started working at Supermarket News in 1995 as a health and beauty care and pharmacy reporter. She’s since served in a number of other capacities, including section editor and managing editor of Brand Marketing, once a freestanding supplement to SN and currently a special section within the publication.

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like