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IRI reported supermarket dollar sales growth of 12.7% for frozen pizza for the 52 weeks through May 17.

2020 Category Guide: Consumers warm up to the freezer case

Frozen foods provide new meal, snack solutions for housebound families

Sales of frozen foods had already been growing steadily before the pandemic, but consumers’ desire to stock up drove sales to new levels as shoppers stuffed their freezers to maximum capacity.

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