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Supermarket operators report that for many beauty care items, sales have begun to normalize as shoppers resume their pre-pandemic behavior patterns.

Beauty products seek a way back in supermarkets

It’s been a mixed bag, with cosmetics sales down and DIY hair products up

Beauty care has been a mixed bag for grocery retailers during the COVID-19 pandemic, as shifting consumer behaviors increased demand for some products and reduced the need for others, including many cosmetics.

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