Baby care becomes a key battle zone
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The tug of war between e-commerce and traditional retail over the baby care category rages on, and for good reason.
Young families with children are an important demographic — these consumers are still in their formative shopping years and are developing retail habits and preferences that could last for their lifetimes.
International foods find their way home
Ongoing shifts in the demographic makeup of the U.S. population and evolving consumer preferences around global cuisines are reshaping center store product assortments. This is leading to the increased merchandising of authentic, internationally produced foods, ingredients, spices, seasonings, sauces and oils that enable consumers to create dishes that closely mirror authentic recipes.
Retailers expand CBD sets as category ‘explodes’
Retailers are reporting rapidly escalating consumer interest in health and beauty care products containing cannabidiol (CBD), and suppliers are responding with an expanding array of these products to choose from.
For private label wines, a very good year
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Many consumers who buy wine are increasingly seeking value opportunities in the category, as well as other attributes such as natural and organic, and alternative formats such as wine in cans and boxes.
Better pet diets driving sales
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From grain-free dog food recipes to farm-raised chicken for cats, the so-called “humanization” of pet food mirrors the transformation taking place throughout the store as manufacturers eschew artificial additives and tout their natural or organic formulations.
Home-care products come clean
Like their counterparts in the food categories, cleaning products are undergoing a metamorphosis bought on by the pressures of consumer interest in sustainability, health and convenience.
Beverages that go beyond thirst quenching
Consumers have a thirst for beverages that meet an increasing variety of need states, ranging from wellness to energy to refreshment.
Their demands are being met by a flood of emerging drinks that promise to provide those benefits and others, including relaxation, improved memory and even enhanced beauty. These products are often produced by small, startup companies seeking to carve out a niche of their own within the rapidly growing subsegment of alternative or New Age beverages.
Frozen food making a comeback
Sales of frozen food rebounded last year, fueled mainly by increased purchases by the category’s core shoppers, a study by the American Frozen Food Institute (AFFI) and the Food Marketing Institute (FMI) finds.
Healthy sales for indulgent snacks
Like most food categories in center store, salty and packaged snacks have seen a rise in the healthier, organic and natural subcategory of products — but unlike other categories, these better-for-you alternatives haven’t hurt sales of the traditional, more indulgent products.
Has the bubble burst on carbonated drinks?
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Bottled waters, energy drinks, refrigerated teas and specialty beverages are flooding supermarket shelves, while traditional carbonated soft drinks, a longtime supermarket staple, are leaking sales and market share.
“There are a lot of beverages that have bubbled up to the top, and they tend to be specialty drinks like waters, coffees and teas, not the traditional soft drinks,” said Joan Driggs, VP of content and thought leadership at IRI. “Those are kind of going by the wayside.”
Good health mixes with oil and vinegar
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