Catalina's Color Coupons Yield 30% Higher Redemption Rate

ST. PETERSBURG, Fla. - Catalina Marketing here announced yesterday that the company‘s color POS coupons are delivering 30% higher redemption rates than its traditional black-and-white coupons, according to recent research. Catalina began replacing black-and-white coupon printers earlier this year. The research, conducted over a four-month period, compared the redemption rates of coupons from more than 100 different targeted offers printed in both color and black and white. The research was conducted by Catalina and validated by VSI Targeting, a sister company of Carolina Manufacturer Services coupon processor. The new color printers are installed in over 89,000 checkout lanes in over 8,200 stores, representing over half of the 145,000 new printers targeted for installation through the middle of 2007. “Since our color prints were introduced earlier this year, we‘ve had positive feedback from manufacturers, retailers and consumers,” said Dick Buell, chief executive officer of Catalina Marketing, in a statement.