Family Dollar is adding more than 400 new food items to its grocery lineup.
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"At Family Dollar our focus is on our customer," said Jason Reiser, Family Dollar EVP and chief merchandising officer, in a statement. “It’s important for us to constantly evaluate our assortment, making sure that we have the products and national brands that are relevant to her and her family, always at a great everyday value."
The chain is publicizing the expansion with a recipe challenge to make a meal for four for just $15, with a grand prize of cooking with television personality, best-selling author and chef Pat Neely in his Memphis, Tenn., home. Family Dollar is also sponsoring a special joint program with Feeding America aimed at giving children a healthy start to the day.
In addition, the retailer is lowering prices on 1,000 items from Kraft, Hellman’s Ragu and other brands.
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