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GMA calls 'Fed Up' movie misleading

The Grocery Manufacturers Association set up a website to defend its members against the “Fed Up” documentary, which GMA says provides an inaccurate view of the packaged foods industry.

“Rather than identifying successful policies or ongoing efforts to find real and practical solutions to obesity, it adopts a short-sighted, confrontational and misleading approach by cherry-picking facts to fit a narrative, getting the facts wrong, and simply ignoring the progress that has been made over the last decade in providing families with healthier options at home and at school,” said GMA president and CEO Pam Bailey, in a statement.

“Fed Up” was released Friday.

Among the steps food and beverage manufacturers have taken to allow Americans to achieve and maintain a healthy lifestyle, according to GMA:

  • Full-calorie soft drinks were voluntarily removed from schools and total calories available from beverages in schools have been cut by 90% in the last decade.
  • Supported the 2010 Healthy, Hunger Free Kids Act, which ensured both fruits and vegetables were offered to students daily; increased consumption of foods rich in whole grains; limited calories based on age to ensure proper portion sizes; and eliminated full-fat milk options.
  • Worked through the Children's Food and Beverage Advertising Initiative to voluntarily adopt\ strict nutrition criteria so that 100% of CFBAI participant ads seen on children's programming promote healthier diet choices.
  • Began putting key nutrition information on the front of packaging through the Facts Up Front program.
  • Food and beverage CEOs formed the Healthy Weight Commitment Foundation, through which the food industry removed 6.4 trillion calories from the U.S. marketplace since 2007.

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