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Mass merchandisers are considered the strongest competitor in the health and wellness category in the past year by 32% of survey respondents.

Grocers see mass merchandisers as biggest threats in health & wellness category

Online retail, natural food stores also cited as strong competitors by respondents to the SN Whole Health Survey

Sales of health & wellness products continue to perform strongly in supermarkets, but retailers worry about incursion into the category from other retail channels, according to results of the 2020 SN Whole Health survey released Monday.

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