SAN ANTONIO — H-E-B Baby, Pampers and product demo company Interactions will hit the road for a 60-stop H-E-B Baby “Little Texans Tour” sponsored by Pampers.
An H-E-B and Pampers-branded bus will travel to select H-E-B locations throughout San Antonio, Laredo, Corpus Christi and the Rio Grande Valley over a 12-week period beginning this month.
At each stop, shoppers will receive coupons, interact with product demonstrators and take home samples from sponsors such as H-E-B Baby, Pampers, Plum Organics and Johnson & Johnson.
Each stop will also feature special activities for children, including coloring with H-E-Buddy and storytime. Child ID Kit services and guest speakers, including local children’s book authors and parenting bloggers, will also be on hand at select stops.
“This ‘Little Texans Tour’ is just one more way we’re reaching out to parents in our community and helping them make sure their little ones are getting off to the best start possible,” said Barry Craft, Business Development Manager, Infant and Baby for H-E-B, in a statement.
|More from Supermarketnews