SAN ANTONIO — H-E-B is rounding out its exclusive Whataburger condiment lineup with Whatafries.
Developed by the H-E-B product team in conjunction with the iconic Whataburger chain, Whatafries are fry-shaped chips cut from real potatoes. They can be heated or eaten straight out of the bag.
Whatafries will be sold exclusively at H-E-B, Central Market, Mi Tienda and Joe V’s Smart Shop stores beginning June 24.
“H-E-B is pleased to continue our collaboration with Whataburger and to introduce new items for our customers to enjoy at home,” said Reade Ahrens, H-E-B group vice president of grocery procurement and merchandising. “Our goal is to continuously provide Texans with the product they love, so it only makes sense to work with Whataburger, a brand beloved by millions of Texans.”
Last month, H-E-B introduced Whataburger Fancy Ketchup, Spicy Ketchup and its Original Mustard condiments to H-E-B stores.
|More from Supermarketnews