HyVee_Basin_Beauty_displays.png Photos: Hy-Vee
The Basin brand had previously only been available in tourist sites. Hy-Vee is the company’s first retail partner.

Hy-Vee makes beauty an experience

Basin store-within-a-store departments add upscale flavor

Customers shopping for beauty care at Hy-Vee Inc. are getting a taste of luxury with the rollout of Basin in-store boutiques and displays.

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