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The kids are all right with these new offerings

From cereal to snacks and beverages, extending popular brands keeps kids’ products fresh

Michael Browne, Executive Editor

June 17, 2019

5 Slides
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In 2018, the child population was 73.8 million strong, accounting for 22.4% of the total U.S. population. According to market research firm Packaged Facts, with little change in the number of children expected through 2020, industry players must engage kids earlier and retain relationships through the teen years to realize full market potential. One way to do that is by launching new flavors and varieties to brands that have established loyalty among children and their parents. Here are just a few of the companies that are doing exactly that.

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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