From cereal to snacks and beverages, extending popular brands keeps kids’ products fresh
In 2018, the child population was 73.8 million strong, accounting for 22.4% of the total U.S. population. According to market research firm Packaged Facts, with little change in the number of children expected through 2020, industry players must engage kids earlier and retain relationships through the teen years to realize full market potential. One way to do that is by launching new flavors and varieties to brands that have established loyalty among children and their parents. Here are just a few of the companies that are doing exactly that.