New Product Trends: Snacks and the single-serve

Nowhere in the supermarket are single-serve products as prevalent as in the snack aisle

Portability and single-serving size continue to be driving factors in the snack category, as snack foods continue to be eating occasion solutions for consumers constantly on-the-go, according to The NPD Group in its recent “Future of Snacking” report.

Americans consumed nearly 386 billion ready-to-eat snack foods last year, with the vast majority of those eaten between main meals; and snack food growth is happening at most dayparts with more use at meals and as meal replacements. 

“Snack foods continue to evolve both as between-meal snacks and as part of main meals,” said David Portalatin, NPD food industry advisor. “Each of these snack food roles is changing in different ways in reaction to Americans’ desire for balance, portable snack foods and holistic wellness.”

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