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New store brands star in PLMA Idea Supermarket

The Idea Supermarket at the 2019 PLMA Trade Show in Chicago clearly showed that retailers are upping their game in private brands in terms of quality, selection and package design. Displaying the latest store brands now on the market or soon to be rolling out, the special showcase spotlighted products ranging from groceries, beverages and specialty foods to health and beauty care, nonfood items and pet care.

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