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Private label goes premium
Aldi offers high-quality private label products in a compact store format and attracts customers with hard-to-match, everyday low prices.

Private label goes premium

Retailers’ own brands offer everything from international and organic foods to sophisticated personal grooming products

Grocery retailers from Albertsons to Kroger and Aldi to ShopRite are ramping up their private brands business, with many of these companies taking a premium approach to what has traditionally been a value-driven segment of the store.

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