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Online purchases are now estimated to account for about 5% or less of grocery sales, but that percentage stands to rise as home delivery and store pickup services expand and their fees decline.

Questions abound as grocery retailers navigate omnichannel success, analysts say

As brick-and-mortar chains have gotten up to speed with online shopping and delivery, longer-term challenges are surfacing

Grocery retailers are embracing various strategies to evolve with their fast-changing industry despite being unsure of how the emerging omnichannel future will play out, panelists said at the 24th annual SN Financial Analysts Roundtable.

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