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Retailers look to avoid big thaw in frozen food aisle after pandemic surge

More focus on breakfast and better-for-you in the freezer case can help stem the tide of year-to-year sales drops

Mark Hamstra

April 2, 2021

6 Min Read
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Dinner, snacks and breakfast are top drivers of increased frozen food purchases since the onset of the pandemic, thanks to growing meal-prep burnout.Michael Browne

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About the Author

Mark Hamstra

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years at Supermarket News, most recently as Content Director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor at other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News.

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