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Freezer cropped.jpg Michael Browne
Dinner, snacks and breakfast are top drivers of increased frozen food purchases since the onset of the pandemic, thanks to growing meal-prep burnout.

Retailers look to avoid big thaw in frozen food aisle after pandemic surge

More focus on breakfast and better-for-you in the freezer case can help stem the tide of year-to-year sales drops

When it came to stocking up on grocery items during the pandemic, frozen foods were hot. The question is, how much of the sales gains that supermarkets achieved in 2020 will melt away in 2021?

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