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Customers seeking to take control of their own health and boost their immune systems drove sales of vitamins C and D, zinc and other supplements this year.

Supermarket shoppers seek immunity in the HBC department

Sales of vitamins and supplements surge as consumers focus on maintaining their health

Consumers interested in protecting their health during the pandemic drove a surge in sales of vitamins, supplements and other health care products this year, although some HBC items, such as cosmetics, have spent much of the year gathering dust on the shelves.

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