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Supermarket shoppers seek immunity in the HBC department

Sales of vitamins and supplements surge as consumers focus on maintaining their health

Mark Hamstra

October 9, 2020

5 Min Read
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Customers seeking to take control of their own health and boost their immune systems drove sales of vitamins C and D, zinc and other supplements this year.Stas_V/istock/getty images plus

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About the Author

Mark Hamstra

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years at Supermarket News, most recently as Content Director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor at other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News.

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