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Kroger OptUP 1.jpg Kroger
Kroger's OptUp is incorporated into the retailer's Wellness Your Way initiatives, which includes a website featuring health and nutrition information that is updated monthly.

Supermarkets guide shoppers to better-for-you foods in center store

Kroger, Coborn's among retailers highlighting healthy benefits of packaged goods

Encouraging customers to purchase products from the increasing assortment of better-for-you items in center store requires going beyond traditional price strategies, according to retailers and other industry experts.

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