BOISE, Idaho — Albertsons is boasting that it’s the first area retailer to get a Twinkie shipment.
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“The only place in #Boise to get a #Twinkie! Go. Now,” Albertsons wrote in a Facebook post Wednesday.
The arrival at Albertsons is days ahead of the reported July 15 rollout.
One of Albertsons' Facebook friends questioned if the shipments was merely old product, joking about the long shelf life of the popular snack cake. (The new Twinkie will have a shelf life of 45 days, nearly three weeks longer than the original Twinkie.)
But Albertsons maintained the shipment is fresh supply.
“Old Twinkies? Perish the thought! These are straight from the Hostess factory,” according to Albertsons. “I hope you'll swing by your local Albertsons to experience this great comeback!"
The return of the Twinkie comes nearly eight months after Hostess filed for bankruptcy, and Twinkie and other popular snack cakes disappeared from store shelves. Private equity firms Apollo Group Management and Metropoulos & Co. purchased the snack cake portion of the company, and have since promised the return of Twinkie, along with Hostess CupCakes and other brands.
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