LONDON — Unilever adopted global guidelines earlier this week that aim to prevent future use of underweight models and actors in its advertising. The manufacturer also announced its plan to restrict marketing and advertising, targeting children between the ages of 6 and 11, to the healthier foods and beverages in its product portfolio. The supplier is advising brand directors and agencies to use models and actors whose Body Mass Index (BMI) falls between 18.5 and 25. This is the range considered healthy by the United Nations, according to Unilever. Its children’s marketing and advertising commitment will cover food and beverages that have a positive nutrition profile and that qualify for its “Choices/Eat Smart — Drink Smart” program. It will be fully implemented by the end of next year.
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