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Walmart steps up its apparel game

New low-cost brands an attempt to counter Amazon.com’s growth in clothing categories

Big changes are afoot at the house of Walmart, with the discounter rolling out a number of new apparel brands in what observers say is a bid to woo shoppers from archrival Amazon.com, as well as traditional, more fashion-forward competitors such as Target, Kohl’s and Old Navy.

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TAGS: Walmart
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