Wegmans Polls Shoppers About Private Label

ROCHESTER, N.Y. — Wegmans here is polling consumer members of the Wegmans Opinion Panel about 98 store-brand items. “We’re hoping to pinpoint which products are the most important to you,” reads an email to consumers. “It’s also your chance to tell us exactly what you want from these products — so go for it.” Wegmans Original Weg O’s Cookies, Wegmans Blueberry Juice and its Medium Roast Colombian Coffee were just a few of the products inquired about in the survey. Participants were asked if they’ve tried these and other products in the last six months and to rank how likely they were to recommend them based on a scale of 1 to 10. Shoppers who responded that they were not likely to recommend a particular product were asked to explain why.

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