Strategy has been a struggle overall since the ecommerce giant first acquired the grocery brand in 2017

Health and beauty (though cat food was also a hit)

Love.Life plans first flagship location in California

The company’s goal is to run its operations off renewable energy in the next couple of years

The restructuring of the in-store staffing and operations model will first eliminate the “zone lead” role

It will mark the largest launch of the tech since it first debuted in 2020

One planned location will now be a Whole Foods, while another Fresh store has allegedly violated a lease agreement

$6.4 billion was spent, and day two produced almost the same amount

The ecommerce giant is doubling down on food and beverage deals