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Costco earns kudos as Canada’s ‘most respected’ grocer

Warehouse club chain rated above largest Canadian supermarket retailers in consumer poll

Russell Redman

October 20, 2021

3 Min Read
Costco Canada store.jpg
Costco beat out Loblaw Cos., Sobeys Inc. and Metro Inc. as Canada’s Most Respected Grocery/Food Retailer, based on a survey from Dart Insight and Communications.Costco

Costco Wholesale edged out Loblaw Cos., Sobeys Inc. and Metro Inc. among consumers as Canada’s Most Respected Grocery/Food Retailer, according to research from Dart Insight and Communications.

Based on a poll of 3,784 Canadians during September, Costco earned a “Respect Score” of 66.9, coming in as the top national retailer over 13 other grocery store banners, Toronto-based c-suite communications firm Dart said Wednesday. Rounding out the top five Most Respected Grocery/Food Retailers in Canada were Your Independent Grocer (with a score of 64.8), Metro (62.3), Real Canadian Superstore (61.5) and Sobeys (61.4). The survey was conducted for Dart by public opinion pollster Maru/Blue.

Other retail banners rating above the Respect Score average in the grocery/food category were No Frills (60.7), IGA (60.4) and Loblaws (59.5). Those tallying below-average scores were Food Basics (58.4), FreshCo (57.6), Save-On Foods (56.0), Safeway (55.5), Foodland (54.5) and Walmart (54.4), which came in last.

Canada Most Respected Grocery Retailers-Sept2021-Dart Insight & Communications.jpg

Dart noted that Costco’s No. 1 ranking comes after more than a year-and-a-half of “unprecedented challenges” providing food and groceries to Canadians amid the COVID-19 crisis. The communications firm cited Costco’s broad grocery offerings, which include meat, seafood, packaged groceries, baked goods, pantry items and household essentials, as well as organic, vegan and gluten-free foods. 

Related:Costco adds to last year’s pandemic-driven gains in fiscal 2021

Overall, Issaquah, Wash.-based Costco operates 105 warehouse clubs in Canada. For September, Costco saw comparable sales climb 14.9% year over year ( 7.3% excluding changes in fuel pricing and foreign exchange).

“The global pandemic thrust these retailers in multiple directions over the past 20 months,” Jeff Munn, executive director of the Canada’s Most Respected Award Program at Dart. “From immediate consumer stockpiling and supply chain disruptions to their valiant frontline essential workers and the pivoting of business/delivery operations for online and delivery services, every single one of these retailers truly deserves our respect. Costco captured the top national rating, which is a wonderful accomplishment.”

The Respect Score is reckoned by consumer responses in Maru/Blue’s questionnaire, which describes respect as “a deep admiration or positive feeling about a combination of someone’s characteristics such as their abilities, qualities, values, actions, and/or achievements.” The definition goes on to say, “Similarly, organizations can achieve respect based on what people perceive or experience about them, like what they make or do, how they treat employees or customers, what they communicate or contribute to society, how much they’re trusted, how their leadership acts, and what’s said about them in the media or even by family and friends.” 

Related:Costco pilots grocery delivery with Uber

Survey participants then are asked to look at the list of retailers and choose “very much,” “somewhat,” “not very much,” “not at all” or “never heard of them” from the responses to rate their level of respect for each company based on what they have “seen, read, heard or personally experienced.” A Respect Score of 0 to 100 is determined from the mean of varying point levels accorded to each response.

Of the total consumers polled, 73.2% said they respect Costco as a grocery/food retailer “very much” or “somewhat,” compared with 63.5% for Loblaws, 63% for Sobeys, 60.1% for IGA and 58.7% for Walmart. Also finishing above the 50% mark were Your Independent Grocer (57.1%), Real Canadian Superstore (56.0%), No Frills (53.0%) and Metro (50.5%). 

Despite an above-average Respect Score, Walmart still garnered the highest percentage of respondents citing “not very much” or “not at all” in terms of respect, at 40.4%. No other retailers on the list reached 30% on this measure, with the next closest companies being Loblaws (29.3%), IGA (26.7%), Safeway (25.2%) and Sobeys (25.0%).

The Loblaws, Your Independent Grocer, Real Canadian Superstore and No Frills banners are part of the Loblaw Cos. retail grocery network. The Most Respected list also includes the Sobeys Inc. food retail banners Sobeys, IGA, Food Basics, FreshCo, Safeway and Foodland, as well as the Metro Inc. banners Metro and Food Basics.

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About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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