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Could Dry January be a sobering month for liquor sales?

Convenience grocer Foxtrot sponsored an event in Chicago to discuss the trend

We’re already more than three weeks into the first month of the year, and New Year’s resolutions are certainly being broken with reckless abandon. 

But one group is sticking to its commitment to keep January booze-free through a growing movement known as Dry January. Convenience grocer Foxtrot sponsored an event hosted by Monday Girl, a members-only club for women, and sparkling water manufacturer Barbet.

The event was held at the pop-up panel at its Chicago location to discuss Dry January and owning your decisions. Foxtrot also announced that for a limited time it’s offering a 15% discount on non-alcoholic spirits.


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