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Dollar General partners with Ibotta to provide cash back rewards

The retailer is expanding its array of money-saving initiatives

Dollar General is extending its financial service offerings, which includes a cash back option for consumers.

The retailer is partnering with Denver-based Ibotta, a provider of cash back rewards technologies, to give shoppers rewards on thousands of items at its more than 18,800 stores in 47 states.

The retailer said it expects cash back rewards to be available directly through Dollar General’s app and website by this spring.

As part of the partnership, Dollar General will join the Ibotta Performance Network (IPN), a digital network that delivers coordinated promotions across retailer platforms, large third-party publisher sites, and Ibotta’s direct-to-consumer properties.

Dollar General is the first retailer in its channel to join the IPN.

“Ibotta’s cash back rewards program further complements our continuous efforts to provide financial offerings and rewards to customers,” Emily Taylor, Dollar General executive vice president and chief merchandising officer, said in a statement.

Dollar General in 2022 launched a series of financial services to increase consumers’ access to banking options and offer additional payment alternatives.

They include the introduction of the spendwell banking platform which provides Dollar General customers with a no monthly fee financial account, along with the ability to earn 1% unlimited cash back for redemption of purchases at Dollar General stores.

In addition, last year Dollar General began piloting a program that gives customers the opportunity to redeem credit and debit card rewards points toward their Dollar General purchases using the FIS Premium Payback real-time rewards redemption network.

In 2022, the company also announced plans to test a buy-now, pay-later option at more than 1,700 stores in Texas. The program enables shoppers to pay for their purchases in four installments with zero interest.

“Partnering with like-minded brands is a priority for us, and Dollar General is deeply committed to creating maximum value for their customers through seamless, customized programs that help save them even more money,” Bryan Leach, Ibotta founder and CEO, said in a statement.

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