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According to Nielsen, the Latino community is playing an increasing role in defining what it means to be American — including what Americans eat and drink during major events like the Super Bowl.

Expect this year’s Super Bowl shopping to have a Latin flair

Nielsen reports that multicultural influences are shifting American appetites for the big game — and beyond

Pizza, wings and skins have long been traditional mainstays of Super Bowl festivities, but according to a new report from Nielsen, the growing Latino influence across the U.S. is inspiring many American football fans to swap the usual fare for imported beer and jalapeño poppers.

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