Skip navigation

NPD: Americans Eating More Healthy Foods

CHICAGO — Americans are choosing more healthy foods like fruit, yogurt and bottled water than they did 10 years ago, contributing to a leveling off in obesity, according to the NPD Group’s annual Eating Patterns in America Report.


Follow @SN_News for updates throughout the day.

Fruit now ranks No. 2 and vegetables No. 3 in the report’s list of the top 10 food and beverages Americans consume. Sandwiches top the list, which also includes carbonated beverages, milk, coffee, potatoes, salty snacks, fruit juice and cold cereal.

“Fruit is the number one snack and dessert in the United States and now makes up six percent of end dishes we consume,” Harry Balzer, chief industry analyst and author of Eating Patterns in America, said in a press release. "The movement toward more fruit over the last decade is, in my opinion, a movement toward the need for natural. Fruit is generally not processed and requires less preparation than many other foods."

The report also found that although more than 30% of Americans are obese, that percentage hasn’t changed since 2011. The percentage of overweight Americans stopped increasing in 2003.

Read more: Sesame Street Characters to Help Promote Produce

Suggested Categories More from Supermarketnews


TAGS: News
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.