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Omnichannel retail sales for FMCG hits $1 trillion in U.S.

In-store grocery purchases make up $413 billion of that total, according to Nielsen and Rakuten Intelligence

Through a new, exclusive agreement using Rakuten Intelligence’s consumer sourced panel — the largest e-commerce panel in the world, with 5.5 million consumers — Nielsen revealed data yesterday showing that total omnichannel sales for fast-moving consumer goods (FMCG) products alone have hit $1 trillion in 2018.

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