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Plant-based food retail sales reach $5 billion

Meat, dairy alternatives remain top sales drivers, PBFA says

Russell Redman

March 3, 2020

4 Min Read
Giant Heirloom Market-University City-Philadelphia-plant-based food
Plant-based foods are getting a sales boost as grocery retailers allocate more space to this burgeoning market segment.Photo by Russell Redman

The U.S. market for plant-based foods hit the $5 billion mark in 2019, fueled by year-over-year sales growth of 11.4%, according to the Plant Based Foods Association (PBFA) and The Good Food Institute.

Plant-based food sales climbed five times faster than overall U.S. retail food sales, which rose 2.2% for 2019, PBFA and The Good Food Institute said Tuesday. Growth was slightly higher than in 2018, when sales of plant-based food increased 11% to $4.5 billion, compared with 2% growth for the total food retail market.

Plant-based food category sales-2019-PBFA-Good Food Institute

“Plant-based foods remain a growth engine, up 29% over the last two years,” Julie Emmett, senior director of retail partnerships at PBFA, said in a statement. “Growth is fueled by innovation in categories across the store, and retailers are responding by expanding shelf space to satisfy the rapidly expanding consumer base seeking more plant-based foods.”

Among plant-based food categories with sales of at least $100 million in 2019, the biggest gainers were creamer ( 34.3%), yogurt ( 31.3%), meat ( 18.4%), ready-to-drink beverages ( 18.4%) and cheese ( 18.3%). Milk, meat, dairy alternatives and meals remain the largest plant-based food segments and continue to be the top sales drivers, PBFA noted.

Plant-based food sales-2019-PBFA

By far, the biggest category is plant-based milk, which last year tallied sales of $2 billion, up 5%. Plant-based milk sales now account for 14% of the entire milk category, PBFA said, adding that cow’s milk sales were almost flat in 2019.

Related:CBD and plant-based continue to reshape the retail landscape

Rounding out the 10 largest plant-based food categories in 2019 were meat ($939 million), meals ($377 million), ice cream ($336 million), creamer ($287 million), yogurt ($283 million), butter ($198 million), cheese ($189 million), tofu and tempeh ($128 million) and ready-to-drink beverages ($122 million).

The 18.4% sales growth in plant-based meat topped the category’s 2018 growth of 10%. PBFA said refrigerated plant-based meat is fueling the segment’s expansion, with sales growth of 63% in 2019. Plant-based meat now represents 2% of retail packaged meat sales, the association reported. Conventional meat sales rose 3% in 2019.

PBFA said plant-based dairy categories are expanding as these items are introduced to more households, whereas sales of many conventional animal-based dairy products have remained flat or declined.

Total Food Sales-2019-PBFA

For example, conventional yogurt sales fell 1% (versus 31.3% for plant-based yogurt), while conventional cheese sales edged up 1% (versus 18.3% for plant-based cheese). Also, with sales growth of over 34% in 2019, plant-based creamers saw its share of the overall creamers market rise to 5% from 4% in 2018.

Related:Kroger rolls out Simple Truth Emerge plant-based meat

Several smaller plant-based categories also saw robust growth in 2019, including plant-based eggs ( 191.7% to $10 million); plant-based spreads, dips, sour cream and sauces ( 53.7% to $30 million); and plant-based condiments, dressings and mayonnaise ( 10.9% to $64 million).

“Clearly, plant-based is a lasting trend that is gaining power over time. We see a steady rise in plant-based products year over year across regions, which indicates that this is not a bubble or a fad, but a real change in consumer behavior. This is a tipping point, with so much product innovation yet to hit the market,” commented Caroline Bushnell, associate director of corporate engagement a The Good Food Institute.

“Shifting consumer values have created a favorable market for plant-based foods, which have significantly outpaced overall grocery sales increases for three years running, making plant-based foods a growth engine for both manufacturers and retailers,” Bushnell said. “This is really only the beginning. Plant-based foods will continue to expand rapidly across the store in response to demand as consumers increasingly switch to foods that match their changing values and desire for more sustainable options. We expect further acceleration in 2020.”

Market data for the PBFA and The Good Food Institute’s report was commissioned from wellness-focused data and retail analytics firm SPINS. The figures reflect natural, specialty gourmet and conventional multi-outlet retail sales of plant-based foods that directly replace animal products — including meat, seafood, eggs, dairy and meals containing plant-based alternatives — for the 52 weeks through December 2019.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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