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Podcast: Shrinkflation (and how it’s affecting loyalty)

SN sat down with analyst Emily Moquin to talk about current consumer perception around shrinkflation

Chloe Riley, Executive Editor

October 6, 2022

 

Consumers are hyper aware of inflation, which is also translating to a hypervigilance around shrinkflation too. So writes Emily Moquin, food and beverage analyst at data intelligence firm Morning Consult, in a recent report on the phenomenon, common in the grocery industry.

According to the study, a majority of U.S. adults perceive shrinking packages and portion sizes, resulting in choosing alternative brands and products. The ultimate takeaway? Food & beverage companies need to ensure they maintain positive consumer perception or risk losing goodwill permanently. 

SN Off the Shelf sat down with Moquin to dive in further on what this means for grocery. 

In this episode, you’ll find out:

  • What category consumers perceive as the biggest shrinkflation culprit

  • How repeat purchases are being affected

  • What effect shrinkflation has on loyalty 

Have a pitch for the podcast? Contact SN Executive Editor Chloe Riley at [email protected], or reach out and say hi on LinkedIn. Thanks so much for listening. 

About the Author

Chloe Riley

Executive Editor, Supermarket News

Chloe Riley is the Executive Editor of Supermarket News, which delivers the ultimate in competitive business intelligence, news and information for executives in the food retail and grocery industry. A graduate of the School of Journalism at Columbia College Chicago, Chloe previously served as a Digital Strategist at SEO firm Profound Strategy, Associate Editor at B2B hospitality mag HOTELS Magazine, as well as CEO of her own digital strategy company, Chlowe. She lives in Woodstock, Illinois. 

Email her at [email protected], or reach out on LinkedIn and say hi. 

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