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Viewpoint: Study shows coupons change buyer behavior

Nearly half of shoppers said they loaded coupons to loyalty cards

Every year for the past 25 years, we have examined coupon activity, i.e., distribution, redemption, average face value, etc., for the prior year and combined the data with historical data to illustrate activity trends over the last five years. From there, we create The Inmar Promotion Industry Analysis (PIA) and our Shopper Behavior Study, which highlight shopper behavior to provide thought leadership on a multitude of relevant topics.

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