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Wal-Mart, Amex Add to Bluebird Program

BENTONVILLE, Ark. — American Express and Wal-Mart Stores here announced expanded security and funding capabilities to Bluebird, their debit and checking alternative launched last fall.

Bluebird Accounts will now be eligible for FDIC insurance, an extra layer of security. As a result, Bluebird Accounts will have the ability to receive direct deposit of government payments, such as social security payments, military pay, and tax refunds. Customers can also balance their Bluebird checkbook in real-time with pre-authorized check writing, add checks to their Bluebird Account by mail and add funds up to $100,000 annually.


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Bluebird’s new capabilities are in addition to existing premium features such as the ability to add checks via smartphones, family sub-accounts and no fee access to cash at 22,000 ATMs for Bluebird members who have enrolled in direct deposit. Bluebird also comes with additional benefits such as access to Purchase Protection, which can provide coverage for accidental damage or theft to eligible purchases within 90 days of purchase.

“Since launching Bluebird, we have been listening to our customers’ feedback and working hard to expand its features and services,” said Daniel Eckert, vice president of financial services for Wal-Mart U.S., in a statement “Bluebird is helping customers streamline everyday money management without the frustration of navigating complicated dos and don’ts just to avoid fees. The enhancements we’re announcing today make Bluebird a great option for our active duty military personnel, government employees and other customers helping them take greater control of their everyday finances.”

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