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What's driving the alternative meat market’s explosive growth?

Brands and retailers look to feed consumers' interest in plant-based alternatives

Plant-based foods have been gaining traction for years, but the surge of fast food restaurants serving Impossible Burger and Beyond Meat is the kind of milestone that indicates it’s a long-term trend and not a fad; that plant-based meat alternatives are here to stay. Market intelligence firm Numerator has some data to help, based on a survey it conducted of more than 1,000 plant-based meat buyers. Let’s take a look at some of the highlights it identified.

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TAGS: Meat
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