DALLAS — 7-Eleven has added two new, hearty sandwiches to its ready-to-eat, ready-to-go foods menu. The debut comes right on the heels of an announcement just a few months ago that the convenience store chain had begun putting a renewed focus on fresh, prepared foods.
The new menu additions — the Steakhouse Roast Beef and Bistro Deluxe sandwiches — are given particular attention this month with a promo to give consumers incentive to try the new items, which have a suggested retail of $4.29. During March, customers purchasing one of the sandwiches will receive a free 16-ounce, bottled Pepsi drink.
The Steakhouse Roast Beef sandwich contains sliced roast beef with blue cheese crumble, mayonnaise, baby spinach and tomatoes on marble rye bread.
The other sandwich features Black Forest ham, Genoa salami and Swiss cheese with lettuce and Dijon mustard on Asiago bread.
New packaging and signage accompany the sandwich launch. Lime green lettering on clear, sturdy plastic is designed to catch consumers’ attention. The graphics are the first step in a storewide re-do of packaging, officials stated in a news release. They said the graphics have been designed to appeal to Millennial consumers, and to underscore the top quality of the company’s prepared foods.
“Eating on the go or buying food to eat later are trends that are here to stay, but people are less willing to give up quality for convenience, nor should they,” said Kelly Buckley, 7-Eleven vice president of fresh food innovation, in a statement.
The premium sandwiches, part of the chain’s Fresh To Go program, are made fresh at nearby, FDA-inspected commissaries and delivered each day to stores.
Read more: 7-Eleven Focuses on Fresh Foods
The sandwich introduction follows closely on a new list of “better-for-you” menu items, that 7-Eleven spokeswoman Margaret Chabris described just a few months ago to SN.
Over the last few years, the chain has experimented with different freshly, prepared food items made at a network of commissaries strategically placed to ensure quick delivery to its stores, which stretch across the United States.
This resurgence of fresh prepared foods at 7-Eleven is expected to help the company compete with casual restaurants as well as with other retail outlets.
The chain operates or franchises at least 10,000 stores in North America.
|Suggested Categories||More from Supermarketnews|