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dairy-cheese-fresh-categories.png Михаил Руденко/iStock/Getty Images Plus
Cheese is a long-lasting staple in consumers’ refrigerators.

2020 Category Guide: Dairy a sales powerhouse during pandemic

Across the category, retailers are seeing above-average dairy sales gains

To measure the impact that the pandemic has had on sales in the dairy case, just go back a few months to March 1, when according to IRI data, the category was continuing its long-running trend of flat to underwhelming dollar sales increases year over year: milk (+3%), natural cheese (+4%), yogurt (0%).

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