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FD_The_March_List[1].jpg John Kelly III for FreshDirect
"The List" from FreshDirect is a curated landing page that features new and exclusive products.

How to engage and educate the deli customer

The deli and prepared food section has evolved. But do shoppers know?

The deli and prepared food sections at supermarkets offer so much more than they did a decade ago. Customers can grab a meal kit or watch a cooking demo. They can find ingredients to make a home-cooked meal, or pick up a meal made just for them. Now retailers just need to make sure their customers know what the new deli and prepared food section can do for them.

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