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Stop & Shop adds deli meat to Taste of Inspirations line

Launch marks new category for Ahold Delhaize USA premium brand

Russell Redman

March 26, 2019

2 Min Read
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Stop & Shop has expanded its Taste of Inspirations private label line with the addition of deli meat.

The Quincy, Mass.-based supermarket chain, part of Ahold Delhaize USA, said Tuesday that the new Taste of Inspirations products have been rolled out to the deli departments at all of its more than 400 stores in the Northeast.

Four flavor combinations are available, including bruschetta-inspired roasted turkey breast (seasoned with a blend of sun-dried tomatoes, garlic, olive oil and onion); pineapple-flavored smoked ham (with a pineapple brown sugar glaze); horseradish-flavored roast beef (seasoned with horseradish, mustard, onion and natural flavors); and Thai chili seasoned turkey breast (with a mild sweet flavor, citrus and spice).

“Taste of Inspirations’ new deli meats allow our customers to enjoy distinctive flavor combinations that we hope will inspire them at meal time,” Mark Messier, executive vice president of merchandising at Stop & Shop, said in a statement. “We are proud to continue to bring convenient new meal solutions to our customers that they can’t find anywhere else.”

In support of the product launch, Stop & Shop is offering recipes featuring the Taste of Inspirations deli meat on its website and Facebook page. Dishes include Thai turkey and peanut lettuce wraps, Hawaiian pan pizza, Mediterranean turkey wraps, and a horseradish and caramelized onion French dip.

Related:Stop & Shop to test ‘self-driving grocery stores’

Stop & Shop said it’s currently the only Ahold Delhaize USA supermarket to carry the Taste of Inspirations deli meat. The chain carries more than 100 Taste of Inspirations items. The premium private brand was introduced last April across Ahold Delhaize USA stores and includes such items as fresh pasta, pasta sauce, barbecue and wing sauces, marinades, mustard, oil and vinegar, salad dressing, frozen pizza, frozen cake, gelato, cookies and smoked sausage under the label.

The Taste of Inspirations brand originally came from Delhaize Group’s Hannaford and Food Lion chains and was launched at Royal Ahold’s Stop & Shop, Giant Food and Giant/Martin’s in 2018 as part of the integration following the two companies’ merger.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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